AIPMM Launches Worldwide Industry-Standard Agile Certified Product Manager® Program

Product Management Industry Association Adds Agile Certified Product Manager® Credentials to Their Certification Lineup with Support from Worldwide Partners

The Association of International Product Marketing & Management (AIPMM) announced today that they are expanding their product management certification program to offer their newly developed Agile Certified Product Manager® certification exam and credentials.

"I commend AIPMM for developing and launching this much-needed Agile certification," said Brian Lawley, president and founder of the 280 Group™. "As a consultant, educator, and author of product management texts, I have seen demand grow for a clear set of industry standards for Agile product management best practices. AIPMM sets those standards with this new Agile certification," added Lawley.

"As the industry association for product managers, we at the AIPMM have a clear view of the evolution of the role of a product manager. We have watched as more companies rely on the Agile methodology and on their product managers to lead the way," said Therese Padilla, AIPMM president. "We wanted to offer our members an opportunity to both master the Agile methodology and carry the credentials that demonstrate that fact," added Padilla.

The ACPM® standard is supported by five companies in addition to AIPMM. These include the 280 Group of Los Gatos, CA, Technobrands of Canada, Lucrum Marketing of Austin, TX, Brainmates of Australia and PLM Associates of Los Angeles, CA. All partners have licensed the materials and will be delivering educational courses in-person and online throughout the world. Training materials are being licensed to interested product management training and consulting firms for a low fee to encourage adoption and support of the international standard. Further announcements of support from other highly regarded firms are expected shortly.

The Agile Certified Product Manager®(ACPM), the Certified Product Manager®(CPM) and Certified Product Marketing Manager®(CPMM) credentials granted by the Association of International Product Marketing & Management (AIPMM) crosses industry barriers as it focuses on strategies and skills considered best practices in product management. The program outlines a core thinking and skill set, which can be applied to any product at any time within the product life cycle. AIPMM tests the knowledge of proven methods and processes.

The certification ensures that individuals:
Demonstrate a thorough understand of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.
Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:
  o New product development to product elimination
  o Start-up companies to established organizations

For a comparison of the AIPMM certifications go to www.aipmm.com/html/certification/comparison.php

The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager®(ACPM), Certified Product Manager® (CPM) and Certified Product Marketing Manager® (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content. Visit often to get timely, useful, pertinent information you can trust.

Posted September 22, 2009 11:44 PM