New Workshop: Customer Ethnography Workshop
At the end of the day, it's all about people. The complex group of people that make up your customer base all have stories to tell, not just verbally but within the context of how they live their lives. Ethnography is a method used within anthropology to gain a "deeper than demographics" understanding of customers. It offers a holistic view of current and potential customers.

Announcing Roundtable Tour and Webinar Series Focused on Analyzing Social Media Trends!
Overtone, Inc. and the Association of International Product Marketing and Managers (AIPMM) announced today that they will be partnering to co-host a three-city Roundtable tour and three part webinar series. The event theme focuses on the analysis of social media trends and data and how a frontline Product Manager can exploit these insights to better improve their product development cycle as well as satisfy consumer expectations.