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Extreme Product Makeover Therese Padilla, AIPMM and Steve Rankel, Product Leadership Team Air Date: August 24, 2006, 11:00 am - 12:00 pm EDT
Extreme Product Makeover:
7 Secrets to Reviving & Growing Under-Performing or Troubled Product Lines
Has the vision of the products you manage blurred? Do sales fall short of expectations? Ever wished you could freshen your product up without spending a lot of money?
Episode Synopsis: Steve and Therese discuss:
How extreme should a product makeover be?
What is the process of creating a product makeover or turnaround?
What are 3 alternatives to changing the product in a time-constrained situation?
How to get your sales force to sell 200% of any product without adding a single feature.
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Checklist: Extreme Product Makeover by Steve Rankel, Product180