Services represent over 80% of the US GDP. Yet, very few organizations have mastered the art of Managing the Invisible, and many don't HAVE anyone in the role of Service Product Manager.

Even the most stubborn companies acknowledge two key facts: services revenue is their golden egg, and services are too big a revenue source to leave at risk. In fact, in many instances, services DRIVE product revenue! How could you sell storage hardware without designing the network, or how could you install CNC machines without designing a factory floor?

So, if all this is true, why is no one talking about Services Product Management? Good question - we think it is because companies lacked awareness on best practices for managing services. Until now…

• Here is preview of the insider secrets we'll be discussing in this breakthrough series:
• Best Practices for product managing 'stuff you can't see!'
• Product Strategy for Services
• Defining, Justifying, Valuing & Pricing New Service Products
• What happens when it's time to start marketing?
• Organizing chaos: what to do if you are asked to manage existing services that are in disarray!