Episode Synopsis: Using a powerful new research technique called "Innovation Games®", Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings. Linda Merrick and Mara Krieps of Pivotal Product Management will provide case studies and insights on how to use this ground-breaking technique to get closer to your customers and build better products. Merrick and Krieps are certified Innovation Games facilitators, as well as award-winning Product Management trainers, consultants and working product managers. Pre-registered webinar participants will be entered in a drawing for a complimentary copy of the book Innovation Games.

Linda Merrick and Mara Krieps of Pivotal Product Management will provide an overview of the key concepts you can expect on the Certification exam. Pivotal Product Management is an AIPMM Authorized Testing Partner for the CPM/CPMM exam.

About the Presenters: Linda Merrick and Mara Krieps are the founders of internationally recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Both Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years’ combined experience.