Episode Synopsis: Do you know which seven key product management practices can make the difference between your product becoming a cash cow or an "also-ran" contender? And, how and when should you implement them? What steps do you take to get started? In this webinar you'll learn how the most successful product managers apply the seven best practices on a day-to-day basis, and how you can begin to use them to improve the profitability of your own products.
Linda Merrick and Mara Krieps of Pivotal Product Management will provide case studies from their work as award-winning, practicing product managers.
About the Presenters: Linda Merrick and Mara Krieps are the founders of internationally recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Both Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years’ combined experience.