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« Uncovering the Seven Best Practices of Leading Product Managers | Main | What You Must Know about Your Product »

April 25, 2007

Pricing for Innovation
Dr. Reed Holden and Mark Burton of Holden Advisors
Air Date: Tuesday, April 24, 2007 Time: 8:30 AM - 9:30 AM PST

				Episode Synopsis: Pricing experts Dr. Reed Holden and Mark Burton will lead the discussion on the very hot topic of Pricing for Innovation. The presentation will focus on the perplexing problem of how to define the value of innovations, drivers of adoption of new technologies, creating trial offers that don’t leave you with a "pricing hangover," and bootstrapping early sales into broader market success. Hear advice from the author of the Strategy and Tactics of Pricing, one of the best selling books on pricing, by joining in a brief confidential discussion offering your questions, challenging the discussion based on your experience, and sharing insight on this issue.
				Windows Users: Right-Click on the orange icon. Macintosh Users: Option-Click on the orange icon. Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.

Posted by Therese at April 25, 2007 11:44 AM