Episode Synopsis: How well-informed you are about your product, your customer and the broader market has a big impact on the decisions you make – which can make the difference between your product’s success and failure. In this webinar you will learn:

• Which data points you must always track for your product
• How the list varies, based on whether your product is sold to consumers or businesses
• How often you need to update this information

Webinar participants will learn from the presenters’ own experience as product managers, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.

About the Presenters: Linda Merrick and Mara Krieps are the founders of internationally recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Both Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years’ combined experience. Bonus Material: Webinar participants will receive a worksheet describing the top four things a product manager must know about their product, and how often this information must be updated.