Episode Synopsis: Leading product managers know how to balance their attention between internal and external priorities, regardless of what is happening with their product. The best product managers also play a role as a key salesperson for their product. In this webinar you will learn:

• Which two externally-facing practices keep you in line with the market
• Which two internally-facing practices keep you at the forefront of organizational activity
• When your advocacy for the product matters – and when it doesn’t

This is a “back to the basics” session, but the material covered may hold some surprises, even for experienced product managers. An interactive Q&A session will further enrich the discussion.

About the Presenters: Linda Merrick and Mara Krieps are the founders of internationally recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Both Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years’ combined experience.

Bonus Material: Webinar participants will receive a worksheet with tips for applying – and balancing – the five leadership practices..