Episode Synopsis: As a Product Manager, you probably don’t manage budgets or people, but you are accountable for the ultimate success or failure of your product. This makes your role one of the most challenging in your company. Without the official authority, how can you get things done, and make your product successful?

In this webinar you will learn:

* How to gauge your product team leadership abilities, from your colleagues’ point of view
* How to motivate your cross-functional team members to do the right things for the product
* How to gain a credible voice with the executive team
* When to speak up, when not to, and how to know the difference

Webinar participants will learn from the presenters’ own experience as product managers, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.

Bonus Material: Webinar participants will receive a “managing from the middle” planning guide to improve their ongoing effectiveness.

About the Presenters: Linda Merrick and Mara Krieps are the founders of internationally-recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Recipients of AIPMM’s “Excellence in Product Management Education” award in 2006 and 2007, Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years’ combined experience. Pivotal Product Management is an AIPMM-Authorized Testing Partner.