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« Finding the Elusive Killer Value Proposition! | Main | Finding The Elusive Killer Value Proposition, Revisited. »

March 30, 2009

Get Inside Your Customer's Head
Steve Rankel, Product 180

Get Inside Your Customer's Head
 Got a "Killer" Value Proposition?
 

    Episode Synopsis: Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW

Learn how to tap the GOLDMINE that lies in your customer's mind...

No one doubts that the answers to the MOST critical questions you face today lie inside your customers' heads.

And that knowing those answers means the difference between success and failure in 2009.

Yet - how many of us know how to speak with C-level executives? How to ask the questions that will give us the answers we need? How to determine why customers REALLY buy? And what it will take to get them to BUY NOW? Join us as customer interview & product marketing expert Steve Rankel shares insider secrets gleaned from decades of interviewing customers - to help you Get Inside Your Customers Head!

  1. Which customers (or prospects) should you interview?
  2. How to get them to take your call
  3. How to set up a customer interview for smashing success
  4. 3 little-known tips to get the answers you need
  5. The techniques of customer interview masters
  6. How to capture what's MOST important
  7. When to speak to customers
  8. 3 questions you should NEVER ask
  9. Hot buttons to avoid
  10. And much more...

For a copy of the slides, e-mail media@aipmm.com.



Presenter: Steve Rankel, Product 180

Steve RankelSteve Rankel is a gifted speaker and a frequent present at AIPMM events. He is the founder of Product180, an expert in helping companies turn around and grow, and regularly fights being STUCK. Feel free to submit a question by emailing him at steve.rankel@product180.com.

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Posted by Therese at March 30, 2009 6:05 AM
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