Why do many companies struggle to achieve success with new products and services? Why does one company's great new product fail, only to have a competitor introduce a very similar product with great success?
This presentation will bring different expert perspectives to bear on critical ways to improve the launch process, from new idea generation and assessment to implementing superior go-to-market plans. Based on extensive research and over a decade of hands on experience launching dozens of new B2B and B2C products and services, this presentation will focus on the practical lessons companies can use to improve the success rate of their new product development and go-to-market processes.
Presenter: Mark Carr, Partner, CMG Partners
Mark works with clients to dramatically improve their business results through the development and implementation of innovative business and marketing strategies. He has over a decade of management and consulting experience in the Internet, consumer products, financial services, telecommunications, health care and publishing industries. Mark has co-authored a book and written numerous articles in leading publications including the Journal of Business Strategy, Financial Times of London, CFO Magazine, and Management Consultant International. Mark earned a BA from Oberlin College and an MBA from the Kenan-Flagler Business School (UNC-Chapel Hill).
The Lessons of Launch
