Audio AIPMM for Product Management

Product Management Library of Knowledge

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September 7, 2006

Extreme Product Makeover
Therese Padilla, AIPMM and Steve Rankel, Product180 & Tom Scotto, Product180

Air Date: September 7, 2006 11:00 am - 12:00 pm EDT

Extreme Product Makeover:
7 Secrets to Reviving & Growing Under-Performing or Troubled Product Lines
Has the vision of the products you manage blurred? Do sales fall short of expectations? Ever wished you could freshen your product up without spending a lot of money?

				Episode Synopsis: Steve and Therese discuss: How extreme should a product makeover be? What is the process of creating a product makeover or turnaround? What are 3 alternatives to changing the product in a time-constrained situation? How to get your sales force to sell 200% of any product without adding a single feature.

				Windows Users: Right-Click on the orange icon. Macintosh Users: Option-Click on the orange icon. Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.
		Checklist: Extreme Product Makeover by Steve Rankel, Product180

Posted by Therese at 7:03 AM

August 25, 2006

Extreme Product Makeover
Therese Padilla, AIPMM and Steve Rankel, Product Leadership Team

Air Date: August 24, 2006, 11:00 am - 12:00 pm EDT

				Episode Synopsis: Steve and Therese discuss: How extreme should a product makeover be? What is the process of creating a product makeover or turnaround? What are 3 alternatives to changing the product in a time-constrained situation? How to get your sales force to sell 200% of any product without adding a single feature.

				Windows Users: Right-Click on the orange icon. Macintosh Users: Option-Click on the orange icon. Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.
		Checklist: Extreme Product Makeover by Steve Rankel, Product180

Posted by Therese at 7:01 AM