Audio AIPMM for Product Management

Product Management Library of Knowledge

subscribe:

September 14, 2006

Extreme Service Makeover
Therese Padilla, AIPMM; Steve Rankel, Product180; Tom Scotto, Product180

Air Date: September 14, 2006, 11:00 am - 12:00 pm EDT

Extreme Service Makeover: Inside Secrets to Packaging & Marketing Products You Can't See

				Episode Synopsis: Steve and Tom discuss: Services represent over 80% of the US GDP. Yet, very few organizations have mastered the art of Managing the Invisible, and many don't HAVE anyone in the role of Service Product Manager. Even the most stubborn companies acknowledge two key facts: services revenue is their golden egg, and services are too big a revenue source to leave at risk. In fact, in many instances, services DRIVE product revenue! How could you sell storage hardware without designing the network, or how could you install CNC machines without designing a factory floor? So, if all this is true, why is no one talking about Services Product Management? Good question - we think it is because companies lacked awareness on best practices for managing services. Until now… Here is preview of the insider secrets we'll be discussing in this breakthrough series: Best Practices for product managing 'stuff you can't see!' Product Strategy for Services Defining, Justifying, Valuing & Pricing New Service Products What happens when it's time to start marketing? Organizing chaos: what to do if you are asked to manage existing services that are in disarray!

				Windows Users: Right-Click on the orange icon. Macintosh Users: Option-Click on the orange icon. Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.
		Checklist: Product180 Service Impact Pyramid by Tom Scotto and Steve Rankel, Product180

Posted by Therese at 7:32 AM

September 1, 2006

Extreme Service Makeover
Therese Padilla, AIPMM; Steve Rankel, Product180; Tom Scotto, Product180

Air Date: August 31, 2006, 11:00 am - 12:00 pm EDT

Extreme Service Makeover: Inside Secrets to Packaging & Marketing Products You Can't See

				Episode Synopsis: Steve and Tom discuss: Services represent over 80% of the US GDP. Yet, very few organizations have mastered the art of Managing the Invisible, and many don't HAVE anyone in the role of Service Product Manager. Even the most stubborn companies acknowledge two key facts: services revenue is their golden egg, and services are too big a revenue source to leave at risk. In fact, in many instances, services DRIVE product revenue! How could you sell storage hardware without designing the network, or how could you install CNC machines without designing a factory floor? So, if all this is true, why is no one talking about Services Product Management? Good question - we think it is because companies lacked awareness on best practices for managing services. Until now… Here is preview of the insider secrets we'll be discussing in this breakthrough series: Best Practices for product managing 'stuff you can't see!' Product Strategy for Services Defining, Justifying, Valuing & Pricing New Service Products What happens when it's time to start marketing? Organizing chaos: what to do if you are asked to manage existing services that are in disarray!

				Windows Users: Right-Click on the orange icon. Macintosh Users: Option-Click on the orange icon. Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.
		Checklist: Product180 Service Impact Pyramid by Tom Scotto and Steve Rankel, Product180

Posted by Therese at 2:28 PM