Got a "Killer" Value Proposition?

Not if you...

1. Face sales objections you can't overcome
2. Have long sales cycles and resort to discounting to win
3. Don't stand out as unique in your industry
4. Can't get people to listen to your sales reps

A killer value proposition is the foundation of ALL effective sales and marketing efforts.

No sales team, product launch or marketing program can succeed without it.

Yet, it's one of the MOST DIFFICULT things to get right.

A Killer Value Proposition makes sure that you GET your prospects attention, and once you HAVE IT that your story is so compelling, so clear, so interesting that buying from you either now or later is a no-brainer.

Don't we all want that?

In this Webinar, we'll talk about:

1. The #1 secret among top sales guys and how it's directly linked to your value proposition
2. 5 Value Proposition MYTHS
3. The top 3 things keeping marketers & salespeople up at night and how a Killer Value Proposition will solve them
4. Building blocks of great value propositions, including:
5. What is value?
6. What IS a value proposition?
7. What makes a "Killer" value proposition?
8. What is the #1 question a value proposition MUST answer?
9. Who should be involved in creating a value proposition?
10. How do you defend your value, and your value proposition?
11. And much more...

Come join us as Steve Rankel as Founder of Product180, expert in sharpening value propositions and sales messages, and author of The Killer Value Proposition Toolkit, shares with us real-world stories and tips on creating YOUR Killer Value Proposition.

The techniques presented will be appropriate for those selling products, services, or themselves.

For a copy of the slides, e-mail media@aipmm.com.

Yet, while this may seem prudent, it also carries with it an implicit danger: that by the time you get ready to move again, it's too late.

Now is the time to build trust, relationships and get people warmed up to move... so that when they're ready, you'll get the revenue, not your competition. And as you do - you'll win more new business now as a bonus.

In this podcase audio as we discuss:

• 3 tips for getting yourself moving again
• How to manage risk
• How to make the best long-term and short-term decisions on investments & new activities
• How to apply the 80/20 rule to your day & make sure you're ONLY spending your time on those things that deliver the most impact
• 3 key things you MUST spend time on these days
• 2 things you MUST do whenever you connect with customers
• A surefire way to insulate yourself from the downturn

This will be the 1st of a series of Exclusive AIPMM Events designed to equip you to NOT ONLY survive, but to THRIVE in today's tough climate.

Come join us as we beat the blues and hit our goal together.

For a copy of the slides, e-mail media@aipmm.com.